Online Portfolio · https://arif-rinaldi.pages.dev/

Digital Marketing & Web Specialist

I help brands build cleaner digital systems through websites, landing pages, content planning, paid ads, performance reports, and app publishing support.

This portfolio contains recruiter-ready proof: website projects, ads dashboards, reports, content workflow, app concepts, game prototypes, and publishing flow.

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4+brand/work experience

Webwebsite, landing page, SEO content

AdsGoogle Ads, Meta Ads, reporting

AppAPK/AAB, Play Console, game concept

Best fit roles

Roles that fit this portfolio

The portfolio is broad, but the main positioning stays clear: digital marketing, website, ads, content, and app publishing support.

Digital Marketing Staff / Specialist

Content planning, campaign coordination, paid ads monitoring, reporting, and performance evaluation.

Website & Landing Page Specialist

Company profile, promotional landing page, website maintenance, CTA, and page structure.

Ads Reporting / Performance Assistant

Google Ads / Meta Ads dashboard reading, budget, CTR, CPC, conversions, CPL, and optimization recommendations.

Content Planner / Social Media Support

Content pillar, brief, caption, hook, calendar, editing direction, and production workflow.

App Publishing Support

APK/AAB preparation, Play Console, store listing, data safety, testing track, and release checklist.

Digital Product Assistant

App flow, dashboard, user journey, app concept, and product documentation support.

WebsiteCompany profile, landing page, CTA, SEO article, dashboard flow.

AdsGoogle Ads, Meta Ads, TikTok Ads, report, insight, optimization action.

ContentPlanner, brief, hook, caption, calendar, publishing, evaluation.

App & GameApp concept, APK/AAB, Play Store flow, Unity/GDD, game prototype.

Selected works

Main projects, clear roles, and work proof

Each project uses a clear status label so recruiters can quickly understand the contribution, project type, and supporting proof.

Handled project

VerifNumber.xyz

A web app project with homepage, country/service flow, checkout, user dashboard, admin article editor, cPanel file structure, and database overview.

Website flow from landing page to checkout.
User dashboard, SEO articles, and mini CMS article editor.
PHP/MySQL structure, database overview, and file management.

Open Website

Handled project

SmartRenov

Company profile and digital marketing workflow for home renovation services: website structure, content calendar, brief, Google Ads, Meta Ads, consultation CTA, and lead direction.

Built the company profile website and landing page direction.
Prepared content pillars, content calendar, and production workflow.
Directed Google Ads / Meta Ads toward consultation leads.

Open SmartRenov Renov.id

Original proof

AICE Hawker

Campaign and content documentation for AICE Hawker: Google Ads, Meta Ads, Meta Business Suite, content schedule, editing, publishing, and report monitoring.

Monitored Google Ads and Meta Ads dashboards/reports.
Supported content planning, editing, and publishing across platforms.
Read budget, CTR, CPC, conversion, chat, and cost per conversion data.

Handled project

PT Trisna Masykura Estetik

Multi-brand digital marketing for TM Estetik and Trisna Lesmana Management / SertifikasiTrainer: website direction, treatment content, training registration, ads report, and content planning.

Content planning and posting schedule for brands with different audiences.
Google Ads / Meta Ads reports and campaign documentation.
TM Estetik funnel for appointment and SertifikasiTrainer funnel for registration.

SertifikasiTrainer TM Estetik

Original dashboard proof

Google Ads Portfolio

A dedicated portfolio for recruiters who need original dashboard/report proof. It focuses on budget, clicks, impressions, CTR, CPC, conversions, cost per result, insights, and optimization recommendations.

Original dashboard/report screenshots that are still available.
Daily report and performance summary.
Insights, takeaways, and optimization actions that can be explained in interviews.

Open Google Ads PDF

Work proof

Visual proof from projects, dashboards, reports, and workflows

The visual proof is presented upfront so the portfolio feels concrete, not just skill claims.

**VerifNumber homepage**Landing page and user entry flow.

VerifNumber dashboard — **User dashboard**Balance, order, and account activity dashboard.

VerifNumber database — **Database overview**Table structure for users, orders, services, and articles.

Article editor — **Admin article editor**Mini CMS for SEO article and content updates.

**SmartRenov homepage**Company profile with consultation CTA.

SmartRenov services — **Service section**Service structure for renovation leads.

**Content calendar**Planner with platform, pillar, hook, CTA, and status.

SmartRenov Google Ads — **Google Ads structure**Dashboard structure for leads and CPL.

SmartRenov Meta Ads — **Meta Ads structure**Meta Ads with before-after visuals and consultation CTA.

**AICE Google Ads**Campaign documentation.

AICE Google Ads budget — **Budget monitoring**Ad budget and performance monitoring.

AICE Meta Ads editor — **Meta Ads editor**Campaign setup and creative direction.

**Editing process**Video content editing workflow.

**Production process**Footage capture documentation.

Trisna Google Ads report — **Google Ads report**Campaign performance evaluation report.

Trisna Meta Ads — **Meta campaign**Campaign documentation for handled brands.

**TM Estetik content flow**Treatment, appointment, and CTA funnel.

Original Google Ads dashboard — **Original dashboard**Original dashboard/report proof that is still available.

Apps, games & product work

Apps, games, and publishing flow with clear status

App and game skills remain visible while clearly separated into published proof, prototype, build workflow, and reference study.

Published app proof

Tebak Nusantara

Android quiz game · Play Store listing

This project is shown as proof of Android product packaging understanding: store screenshots, positioning, game modes, key features, and user-facing product presentation.

Indonesian culture and geography quiz game.
Includes Classic, Fight the Clock, and Survival modes.
Shows ability to structure a Play Store product presentation.

View on Play Store

Game concept / GDD

Indonesia 2045

Game design document & early prototype planning

Shows the process of structuring a game concept from the beginning: game vision, core systems, scenes, player loop, and script/code-based UI/UX direction.

Game vision and gameplay direction.
Core systems: economy, politics, crisis, cabinet, public stability.
Script-based UI/UX planning for a more flexible build.

Prototype / casual game

Pop Adiva / Tap Game Prototype

Casual tap game concept

Shows the process for a lightweight tap-based game: score counter, retry flow, simple UI, and monetization direction.

Tap mechanic, score system, and progression loop.
Mobile UI flow that is easy to understand.
APK/AAB preparation and AdMob concept.

Build & publishing workflow

Android App Build & Publishing Flow

APK/AAB, Play Console, store listing

Shows understanding of the technical workflow before an app is submitted to Play Store.

Package name, version code, icon, screenshots, and store listing.
Testing track, release note, app content, and data safety.
Final review before submission or production release.

Policy & release readiness

Store Readiness & Data Safety

Publishing checklist

Shows familiarity with Play Console admin and policy requirements before app release.

App content declaration.
Data safety and permission review.
Release track and publishing checklist.

Reference study

Reference studies used to show product thinking

This is not claimed as personal project ownership. It is included to show how I read app structure, features, positioning, and digital product presentation.

Website reference / handled brand

SertifikasiTrainer.com

A funnel website for training and registration. Relevant to the multi-brand experience under Trisna Lesmana Management / SertifikasiTrainer.

Open Website

Product reference study

Dev Tools / Text Toolbox

A utility app structure reference: JSON formatter, Base64 encode/decode, URL tools, timestamp converter, UUID generator, and simple local workflow.

View App

Product reference study

Exabit

A service app reference for connection status dashboard, billing, payment flow, and clear user-facing feature explanation.

View App

How I work

My working workflow

This section shows how I work, not only what screenshots I have.

Understand

Understand the brand, target audience, product/service, user problem, and campaign goal.

Structure

Plan the website flow, content pillar, landing page, CTA, or app flow based on the objective.

Produce

Work on content, brief, copy, visual direction, landing page update, or build preparation.

Monitor

Read dashboards and reports: CTR, CPC, conversions, budget, leads, and engagement.

Improve

Prepare insights, takeaways, and next actions: creative, keyword, CTA, audience, or page optimization.

Downloads

Support files for recruiters

All files use the latest portfolio domain: https://arif-rinaldi.pages.dev/

CV IndonesiaLatest CV version CV + Portfolio IndonesiaFull Indonesian version CV + Portfolio EnglishFull English version Google Ads PortfolioDashboard/report proof

Contact

Available for work, freelance, and remote projects

I am open for Digital Marketing, Website Specialist, Content Planner, Ads Reporting, App Publishing Support, and other digital project roles.

WhatsApp+62 858-9136-3011 Instagram@ondoy_sarondoy EmailArifrinaldi2000@gmail.com